What we offer
- Marketing analysis, expertise
- Marketing strategy and processes
- Marketing concepts
- Coaching / support of business planning processes
- Alignment of Marketing & Sales strategies and processes
- Event Management
- Direct Marketing
- PR concepts
- B2B – communication
- Market communication concepts, agency and Dealer evaluation
- Project management and controlling, local, multi-national and multi-lingual
Why Marketing!
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify, satisfy and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the status in developing new markets caused by mature markets. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.
The term marketing concept means that achieving organizational goals depends on knowing the needs and wants of target markeets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.
The basis of our consulting approach in the field of “Marketing, Sales & Service Consulting” has been established on the foundations of our extensive background experience of processes and organizations in different markets. It is only through the optimization of the entire value chain for customer relationship management (CRM) that the market success of an enterprise can be improved efficiently and in a sustainable way.
Marketing analysis, expertise
The key to any successful project is planning and strategic focus early in the process. Marketing is no exception. One of its most powerful tools is the SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This approach identifies the positive and negative characteristics of a product, the marketable potential of the product, and the marketing factors that impact its potential. Mancons® offers a SWOT analysis based on your current situation.
The ISWOT Analysis is a refined, focused version of a SWOT analysis. This analysis focuses solely on the strengths, weakness, opportunities, and threats associated with Internet marketing efforts and the product’s web presence. The ISWOT analysis will create a marketing landscape unique to the Internet and the competitors who leverage the Internet.
Whether you’re launching a new article or simply need to keep tabs on the competition, it is vital that you have a keen understanding of the best practices in your market. Identify your competitors’ strategies for managing your activities, marketing concepts, even package inserts, order confirmations, out-of-stock situations, package presentations, gift wrap options, order tracking, and other forms of customer communications.
Mancons® analysis offer to you SWOT analysis about your current company situation, showing Strengths, Weaknesses, Opportunities and Threats.
Improve your Marketing strategy and processes
Before beginning any marketing effort we suggest you perform a four P or “Marketing Mix” Analysis on your market prospects. This analysis will develop a highly accurate marketing plan that pinpoints specific customer segments. Then through the proper application of these principles, a strategy can be devised that applies specifically to your target segment using the most cost effective implementation plan possible.
Mancons® offers; strategy solutions, marketing plans adapted to the current situation and future opportunities.
Development of marketing concepts
Once a marketing strategy has been established, the most important task is marketing management. A comprehensive marketing management program monitors the progress of marketing campaigns and how they align with key marketing objectives. These programs focus on execution to ensure the campaign generates the appropriate return on your marketing investment.
Mancons® offer; marketing concepts guiding and monitoring the management and teams focusing on projects and marketing campaigns.
Coaching/support of business planning processes
Real business plans for starting a business. We help you in all areas to launch your business and to make it successful. We assemble real analyses on the market opportunities, overcoming the threats and weaknesses and research the demand for your product or your service. We help you make the best advertisement with our team of commercialists! At the end you receive a feasible business plan that can compete in the market. Our team is trained to analyze your company’s target market and identify the traditional marketing efforts from which your company will benefit. We understand that not every company needs to have a huge billboard, but every company can grow through specific traditional marketing practice.
Mancons® offers; coaching for marketing and product positioning, market analysis, establishing business plans, helping with organization changes, planning’s and advertisements.
Alignment of Marketing & Sales strategies and processes
Sales are more effective if the sales team is provided with a significant volume of high-quality leads. Sales teams that do not have a solid lead source will spend as much as 90% of their time generating and qualifying leads. A poorly constructed marketing plan can generate a large volume of leads, but may still result in a loss of time and in some cases a decline in sales. On the other hand effective well planned marketing efforts target a specific audience that is likely to purchase your product or service. When executed properly, the sales team can focus as much as 80% of their time on closing customers and generating sales revenue.
Mancons® mission is to help every client succeed in reaching their target consumers. Once we define a strategy, we can assist with every step of your marketing plan, from building your presence, to distributing physical marketing material.
Event Management
Tradeshows, Open Houses are a great way to come together with your industry peers, while promoting with your consumers. All tradeshows are not created equal, nor are the booths in a tradeshow. Before investing in this form of marketing, it is important to understand the results that you expect from your tradeshows efforts. To accomplish these expectations you will need a combination of the right exhibition, the right tradeshow and proper location in each event. Attending the right tradeshow can produce significant returns, but proper location and effective exhibitions are essential at even the best of shows.
Mancons® offers; cost effective marketing based on experience in the marketing industry. Experience teaches us which approach will generate the most effective return for your company.
Direct Marketing
This traditional marketing technique consists of a few key approaches, such as direct mailers, flyers, sales letters, and printing. Direct Response combines these marketing techniques with measurable response approaches. Targeting your key consumers with these proven direct response plans is a sure way to capture their attention and accurately measure your results.
Is your online business struggling to compete, experiencing a decrease in sales, or just not living up to your expectations? If faced with this predicament, it is probably time to rethink your total online presence.
A strategically planned and expertly designed website can make all the difference in the growth and success of your business. It is intended to achieve your goals; therefore, it should draw a clear picture of your company’s image, promote your products or services, and elicit sales. However, if you are not a skillful web developer, you will need to hire an expert who can design and implement a top-notch website that will enhance your online presence and set you on the path of achieving your goals.
What is a well-developed website: it is credible, visually appealing, user friendly, and lets the customer understand what he can find in it. It is used to captivate potential customers and convince them to buy whatever it is that you are selling. If your current layout fails to meet these objectives, what good is there in having it?
Mancons® offers; analysis, development concepts and plans to approach target markets and customers. We create a clear picture of your company and product line, guiding teams and achieving the focused objectives.
PR concepts
If you were to ask several people to explain public relations, you would probably get a different answer from every one of them. The majority would most likely confuse it with marketing or advertising. However, public relations is much more than that. In short, it is the act of cultivating and promoting a positive image for specific companies, organizations, individuals, or even an entire business or civil sector.
Public Relations can include multiple marketing techniques. However, the general concept of public relations is to bring awareness to potential consumers and open consistent lines of communication with the public. This method of traditional marketing creates an informed consumer base. These informed consumers are more likely to become satisfied customers.
Mancons® offers; analysis of your current PR activities and assists you with planning your PR public relations and communication strategy. We have experience at creating marketing material, building PR strategies, and solidifying product branding through public relations and communications.
B2B – communication
Companies that operate in B2B, online and non-retail environments, often provide products and services that are unique in various aspects to their value proposition. Purchase decisions can be highly involved and deeply relational. Product and service utility cases are sophisticated and customer evaluations of products and services in these can be complicated. These types of transactions and utility cases demand a research approach that is designed with an understanding of these complexities.
Mancons® offers; Markets of today are challenging and sometimes fickle. Mancons® helps you to master the markets with the right go-to-market strategy, targeted market positioning, and sustainable brand strategy.
Market communication concepts, agency and Dealer evaluation
Marketing isn’t just about attracting new customers. Retaining existing customers is equally important and much more cost effective. When evaluating your traditional marketing needs, always consider ways of increasing revenue by better relations with your existing customers. Proper client retention efforts may increase your gross revenue without the high costs often associated with customer acquisition. In most markets, acquiring new customers costs six times more than it does to maintain a regular customer.
Seminars are a great way to connect one on one with current and potential customers. They give you an opportunity to educate your consumer making him better customer. Tradeshows are also a great way to screen potential customers. Remember to present relevant material that represents something of value to the attendees. If you are successful at educating the attendees, they will be more likely to convert from prospect to customer. If you use the session strictly as an opportunity to pitch your product, you will turn away more than you will attract customers.
Branding is a crucial component for any company in any industry. Without branding, your company will get lost in the crowd. Branding is the creation of the logo and design that represents your company, your product, and/or your services. If your brand is consistent and clear, it will help convey your company or organization’s personality to your clients, customers, and prospects. Branding your company or organization will help your consumers recognize you at a glance.
Mancons® offers; based on many vast experiences in Market communication concepts, agencies and dealer networks, as well as with brand strategies, we analyze your current situation, introduce our solutions to you and implement a new strategy with you.
Project management and controlling, local, multi-national and multi-lingual
The vision of Mancons® is to deliver cost effective, world class marketing solutions to startups and small to medium businesses. In an effort to maximize your marketing reach, we combine several marketing techniques and tailor a marketing plan for your company. We employ the most modern and innovative marketing approaches, which include a mixture of both traditional and Internet based practices. Regardless of the approach, we strive to collaborate with you to take your company to the next level.
Mancons® mission is to help every client succeed at reaching their target consumers! This takes more than a good marketing plan. You also have to know who your target audience is and understand what it takes to reach out to them. Once we define a strategy, our team can assist with every step of your marketing plan from building your internet presence to distributing physical marketing material. We are willing to do what it takes to succeed at our mission and help you succeed at yours.
We want you to feel as comfortable as possible with your marketing plan and strategy. This means we will walk you and your team through every step of your marketing plan.